Olympic Sport Team Immersion:
- Engage with all members of the assigned Olympic Sports teams to learn the student-athletes personalities, talents and abilities, exploit coaches strengths for public consumption, identify sport influencers and engage to broaden the message and identify and target critical audiences that can amplify the strategies of elevating the sport publicly.
Capture and create content:
- As an extension and critical player with the Olympic Sports team makeup, capture content (as needed) in support and in alignment with the Media plan.
- Content can be in all forms - video, visual, graphic, written, spoken, etc. Platforms include, but are not limited to Adobe Photoshop, Adobe Premier, iMovie, et.
Olympic Sport Media Plan Creation:
- For each assigned Olympic sport, create, manage, communicate, publish, share and continue to revise a Media Plan. The media plan will highlight on a scheduled basis the flow of information, how communication will occur, cadence of messaging, types of required content, intended audiences and other key factors in publicizing the team.
Storytelling Integrator:
- Collaboratively work with content creators, Athletics digital ecosystems directors, Cal Athletics fundraisers and game day entertainment employees to synchronize all communication, publicity, and engagement specific to the assigned Olympic Sport. Keep a firm working knowledge of the overall strategy shared by these groups that in totality make up the external engine of Cal Athletics.
Strategic Communications Project Manager:
- Serve as the main, public-facing resource for the assigned sports specific to all storytelling aspects of the position. Project manage requests, coverage, and alterations or additions to the media plan and maintain historical knowledge of each sport.