This role is the chief architect of Cal Athletic’s digital narrative and brand voice, orchestrating a high-impact strategy that transforms raw data into compelling narratives to galvanize fan engagement and revenue. This leader aligns internal units and spearheads the integration of emerging tech, like AI and mobile platforms, to build a seamless athlete and fan journey that mobilizes elite recruits and global brands.
By cultivating an external influencer network and mentoring a scalable student workforce, they ensure a sophisticated, consistent brand story that elevates Cal’s national reputation and drives measurable ROI across all platforms.
This role, in partnership with the Assistant Athletic Director, Digital Ecosystems, will craft a social media, narrative, and brand voice strategy for Cal Athletics that is in alignment with all Cal sport-specific accounts and advances the Cal brand.