The Senior Director of Strategic Communications serves as the conference’s primary strategic communications leader and day-to-day media spokesperson. As college athletics continues to evolve, this leader will help shape how the American is understood by fans, media, member institutions and commercial partners. The role protects and elevates the conference’s brand and reputation through proactive storytelling, disciplined messaging, and high-performance media operations. This leader also drives an integrated communications strategy across football, championships, and priority conference initiatives while setting the standard for written communications, digital publishing, and organizational messaging.