The Associate Director, Design - Basketball is a key member of the Athletics Department’s Strawberry Creek Studio and leads the conceptualization and execution of high-impact visual assets primarily for Basketball and helps define the Cal identity across various sports, amplifying Cal’s brand narrative consistent with the external strategy that overlays the unit. You will capture the energy of live sporting events, produce access-driven content, and develop personalized digital content tailored for recruiting and retention of student-athletes and staff and to promote external revenue generation. This position requires a fast-paced, solution-oriented mindset to achieve brand storytelling that resonates across all of Cal Athletics' digital platforms, traditional marketing, and in-venue videoboards.
This role will work independently and proactively to pitch high-level storytelling concepts with leadership and be responsible for bespoke execution on tight timelines. You will be innovative in your approach and leverage emerging technologies like AI to achieve speed and scale while also maintaining brand guidelines.
This role is responsible for recruiting, building, and supervising a consistent workforce of students and interns to scale digital content creation across the department. It also requires the creation of a comprehensive digital content creation program for student staff, mentoring them in the execution of professional-level storytelling, ensuring a consistent brand story across Athletics.