Acts as the primary creative architect for Cal Athletics’ visual identity, translating complex brand narratives into high-impact digital assets. Exercises wide latitude in determining the technical approach for live event capture, behind-the-scenes; features, and bespoke recruiting content. Leads the integration of emerging technologies, such as AI-driven workflows, to optimize production speed and scalability. Provides strategic oversight and mentorship for a large student workforce, establishing the pedagogical framework for a department-wide digital content program. This role operates with significant independence, pitching original storytelling concepts directly to leadership and resolving unique production challenges in high-pressure, live-action environments