This position provides the overarching strategic vision and leadership for Cal Athletics' digital brand revenue generation. You are responsible for aligning digital innovation with department-wide goals, ensuring that data-driven storytelling effectively translates into increased ticket sales, philanthropic donations, and a premier national reputation. By bridging the gap between high-level institutional objectives and digital execution, this leader ensures the department remains a frontrunner in the evolving collegiate sports landscape. At the core of this position is integrating the "digital fan and athlete journey" into the broader commercial and competitive strategy. You will oversee the health and growth of the entire digital ecosystem, including web, mobile, social, and AI initiatives, to attract elite recruits and premier corporate partners. You serve as the primary architect for internal collaboration, breaking down silos between marketing, communications, development, and athletic teams to create a unified, high-impact brand voice across all platforms. Beyond strategy, this leader is responsible for the resource management and professional development required to scale a modern digital operation. They secure the necessary infrastructure and budgets to support a consistent brand story across all numerous sports programs while overseeing the department’s commitment to mentorship. By empowering their team to build a professional-grade student and intern workforce, the supervisor ensures Cal Athletics remains a premier training ground for the next generation of sports industry leaders.