Guided by the overarching Athletics strategic plan, the employee will create and lead the planning and execution of digital content and communications specific to the Department’s Olympic Sports portfolio and the sports they are assigned to either execute or oversee. This employee will exhibit proficiency in graphic design and video editing platforms. A specific output created, managed and updated by the employee is the Olympic Sports media plan - an overarching strategy that highlights how each sport will communicate to the variety of audiences. The Director will also supervise 1-2 staff members performing similar work and will provide direction, oversight, and guidance to them. The Director will leverage his or her content creation skills specific to the medium of choice, intended audience to drive social media strategy and output for assigned sports in conjunction with the overarching media plan. This position will demonstrate competency in establishing relationships with key stakeholders involved with the sports they are assigned, including, but not limited to, media members, governing body heads, conference resources, NCAA employees, and sport-specific influencers and content strategists. These relationships will be critical in ensuring optimal coverage, attention, brand recognition, and publicization for external audiences. This role requires collaborative work and sport-specific media plan leadership across the department, including with coaches, senior leaders and campus entities. Internally, there is an emphasis on integrating with other content creators, Athletics digital ecosystems directors, Cal Athletics fundraisers and game day entertainment. Other duties may include arranging and conducting interviews, maintaining and compiling records and statistics, and serving as a team historian for assigned sports.