This role serves as the chief architect of the Cal Athletics brand, bridging high-level executive strategy with professional-grade digital production. This leader oversees the overarching visual narrative across all platforms, driving essential goals like elite student-athlete recruitment, fan engagement, and revenue generation through brand partnerships. Operationally, the role focuses on scaling a high-output team, mentoring full-time creators and a large student workforce while integrating emerging technologies like AI to maintain a fast-paced, innovative, and brand-aligned content powerhouse.